Creative portfolio · Selected work

Apparel.
Merch.
Culture.

Creative direction, apparel design and merchandise development built for brands, talent and cultural moments.

Concept → Design → Product → Presentation

01 · Commissions & collaborations

Selected
Work

Apparel and merchandise concepts across sport, entertainment, travel and live events. The work spans uniforms, staff apparel, promotional merchandise and talent-led capsules.

Color-coded CityParks and Nike Battle of the Boroughs athletic jerseys — CityParks × NikeAthletic apparel

Black Nike Girls Play Day staff T-shirt design — Nike Girls Play DayStaff apparel

SiriusXM Pandora HBCU Pop Out T-shirt front and back — SiriusXM × PandoraEvent merchandise

Coco Jones promotional T-shirt and phone case concepts — Coco JonesTalent merchandise

Delta blue team T-shirt front and back — DeltaTeam apparel

Black 30th Essence Festival of Culture T-shirt — Essence Festival30th anniversary

02 · Creative strategy & capsule design

Joe &
Jada

A merchandise world developed around the chemistry of Fat Joe and Jadakiss—moving from broadcast graphics into collectible sportswear, accessories and presentation-ready product stories.

ScopeCreative strategy

CategoriesApparel + accessories

DirectionBroadcast meets sport

Deliverable28-page capsule deck

Joe and Jada merchandise capsule cover — Joe & JadaCapsule identity

Identity systemLogo exploration

Joe and Jada broadcast collection T-shirts — Broadcast collectionGraphic tees

Joe and Jada graffiti apparel capsule — Graffiti capsuleTees + hoodies

Joe and Jada football jersey concepts — Championship collectionJerseys

Joe and Jada soccer jersey collection — World game collectionSoccer jerseys

Joe and Jada championship coach jackets — Championship collectionCoach jackets

Joe and Jada headwear color range — HeadwearColor system

Joe and Jada collectible dice accessory — Lifestyle collectionCollectible dice

Joe and Jada transparent sneaker display cases — Lifestyle collectionSneaker cases

Joe and Jada penalty flag scarves in red and yellow — Lifestyle collectionPenalty flags

03 · Owned brand

Heavens
Club

An independent streetwear platform shaped through graphic systems, coordinated sets, custom trims, headwear and product-focused storytelling. The collection balances premium sportswear with a clear New York point of view.